Getting to the point where a prospect is actually willing to listen to you while you do a demo is no easy feat. But before you do the demo, do you ever stop to check whether your product is really what your prospect needs?
It is always a good idea to first identify the pain points that your prospect is hoping to solve. From there, you can determine whether your product is what they really need. It wouldn’t be fair to your prospect if you push something that they don’t really need.